Friday, October 12, 2012

Blogging Social Difference in L.A.: Week 2

Sunset Boulevard(Car Trip)

For my first journey into Los Angeles I decided to travel by a car down Sunset Blvd. At about 6 p.m. my roommate and I ventured down the prestigious and historical road. My journey began at UCLA and ended about eight miles down Sunset Blvd. As we first turned onto Sunset Blvd, from Veteran Ave there were smooth roads, lots of trees and narrow lanes. On both sides of the road, the lampposts of the street had advertisements for the theater and the exhibits at the Hammer Museum. As we passed the UCLA campus, I noticed a beautiful high school on the left called Marymount High. After researching this school I concluded that this high school was an all girls Catholic school where the tuition was about $28,000 per year. The cost of attending this high school is simply an example of the high incomes in this area. There were many large houses on each side of the road, the landscaping was well maintained and many of the homes had gated entrances. As we were driving down Sunset Blvd, I noticed many high-end cars for example, Audi, Mercedes, Lexus and Range Rover.

            Right before approaching the first Beverly Hills sign, the roads became very curvy and wide. From UCLA to Beverly Hills there were very few traffic lights along with few pedestrians. Beverly Hills consisted of wide streets, a plentiful amount of trees, lots of palm trees and several small parks on the corners of the road. Until this point, there were no visible bus stops or advertisements. On both sides of the road there were huge mansions, private houses with expensive cars parked outside. Soon after passing Arden Drive, there were many tall buildings visible and the surrounding area became very commercial. There was no landscaping and there were office buildings and apartments on both sides of the road. The roads became narrow and a little bumpier than the roads in Beverly Hills. There were large, brightly colored guitars in the center dividers and in front of a hotel as well. The amount of billboards drastically increased and they were for the high-end brands i.e. Chanel, Louis Vuitton, Banana Republic, Gucci, Prada and Guess. On this stretch of the road, I only noticed two car dealerships; a Range Rover and an exotic auto rentals dealership. Compared to Beverly Hills the amount of pedestrians on the road drastically increased and many of the pedestrians were either shopping or dining.


After driving on Sunset Blvd for four miles, we approached the first gas station where the gas prices were $5.29 a gallon. Along with high end furniture stores there were many cash for gold locations within a one-mile radius. The very large billboards were for television shows, channels or movies i.e. HBO, the new cartoon movie Wreck It, Liz and Dick and New Girls. Along with high-end restaurants there were many expensive cars parked outside these restaurants. Each restaurant had the option for valet parking; however, public parking was available for $7-10. There were many Hollywood tour busses, lots of strip clubs and many expensive hotels.


            After about six miles down sunset, on Laurel Canyon we spotted the first McDonalds. This entire shopping complex was filled with fast-food restaurants i.e. Subway, El Pollo Loco and Pizza Hut. The gas prices at this location were $4.79 a gallon and the cars in this area were not as affluent as the vehicles in Beverly Hills. Once we passed Laurel Canyon, Sunset Blvd became very dark. The streetlights were very dim and the area became ghetto. There was no landscaping; however, there were large palm trees on both sides of the road. On the way back to UCLA, we passed the Chateau Marmont, a gorgeous Best Western Hotel and the Andaz Hotel. On one side of the Andaz Hotel, there was a large Perry Ellis billboard reflecting off the wall. There were large billboards for beer and the lamppost advertisements were all for Jack Daniels.



            I have driven on Sunset Blvd, many times in the past; however, I have never analyzed the road with such depth. It was incredible that within a nine-mile car ride from UCLA, I entered such geographically different locations. Bel Air and Beverly Hills had wide, open roads, affluent cars and homes; whereas, Hollywood was very commercial, with little landscaping and had many pedestrians. In the textbook reading this week, Ernest W. Burgess states “All the manifestations of modern life which are peculiarly urban-the skyscraper, the subway, the department store, the daily newspaper, and social work- are characteristically American” (Burgess 339). While travelling down Sunset Blvd, I concluded that this street was purely American.

The buildings, cars, bright lights, clothing stores and billboards were all the puzzle pieces that fit together to make our American society. This chapter in the text also discusses the growth of the city in terms of different zones. Downtown Los Angeles itself is its own zone and there are many other zones surrounding the central area; however, Bel Air, Hollywood and Beverly Hills each have their own characteristics that define them as different, unique cities. Even though I have lived in the Los Angeles area my entire life, I still find ways to become a tourist in my own hometown. I am looking forward to blogging about my next journey, until then I will be thinking of the sunny, Sunset Blvd. 

Burgess, Ernest. "The Growth of the City." The Blackwell City Reader. Ed. Gary Bridge and Ed. Sophie Watson. Second. West Sussex: Wiley-Blackwell, 2010. 339-344. Print.

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